Bachelor of Business Administration in Fashion Design (BBA Fashion Design)
Bachelor of Business Administration in Fashion Design Overview
The BBA in Fashion Design is an undergraduate program that combines the principles of business administration with creative and technical aspects of fashion design. This program is designed for individuals who wish to pursue a career at the intersection of fashion creativity and business management. Students gain in-depth knowledge in fashion design, textile science, fashion marketing, and business strategies, preparing them to excel in the competitive fashion industry.
The BBA in Fashion Design curriculum includes subjects such as fashion illustration, garment construction, textile technology, fashion marketing, fashion merchandising, branding, and product development. The program also covers fashion trends, design principles, consumer behavior, and fashion communication, helping students develop the skills needed for both designing and managing fashion businesses.
A significant part of the program is hands-on learning through design projects, fashion shows, internships, and industry collaborations. This practical exposure provides students with a deep understanding of fashion industry operations, from product development to retail management and market analysis.
Admission to the BBA in Fashion Design program typically requires a 10+2 qualification in any stream, though students from arts or commerce backgrounds are often preferred. Admission processes generally include entrance exams or merit-based selection. For detailed eligibility criteria and admission procedures, students can refer to government websites like the Ministry of Textiles.
Graduates of the BBA in Fashion Design program have diverse career opportunities in the fashion design industry, including roles in fashion design, product development, fashion marketing, fashion consultancy, brand management, and fashion merchandising. Many students also pursue entrepreneurship or further studies in fashion management or design specialization.
Programme Highlights
| Parameter | Details |
|---|---|
| Course Level | Undergraduate |
| Course Name | Bachelor of Business Administration in Fashion Design (BBA in Fashion Design) |
| Duration | 3 years |
| Examination Type | Semester-based |
| Eligibility | 10+2 in any stream (Arts/Commerce preferred) |
| Admission Process | Entrance Exam-based or Merit-based |
| Top Specializations | Fashion Design, Fashion Merchandising, Fashion Marketing, Brand Management |
The BBA in Fashion Design program is perfect for students seeking to merge their passion for fashion creativity with essential business and management skills, preparing them for successful careers in the fashion industry.
