Bachelor of Business Administration in Fashion Design Syllabus
The BBA in Fashion Design is a 3-year undergraduate program that combines the principles of business administration with creative fashion design. The course prepares students for managerial roles in the fashion industry while providing them with the skills needed to design, produce, and market fashion items. It focuses on areas such as fashion sketching, fabric technology, garment construction, and fashion marketing.
The program aims to equip students with both technical and business skills required to succeed in the fashion and retail sectors, including product design, fashion entrepreneurship, and brand management. Graduates can pursue careers in fashion designing, fashion merchandising, fashion marketing, product development, or work as stylists or entrepreneurs.
BBA in Fashion Design 1st Year Subjects
Subject
Description
Fundamentals of Fashion Design
Introduction to fashion design principles, elements, and styles.
Fashion Illustration
Techniques of sketching and illustrating fashion designs.
Textile Science
Study of different fabrics, their properties, and uses in fashion.
Designing Techniques
Basics of garment construction, pattern making, and fabric selection.
Fashion History
Exploration of fashion trends and historical styles from various cultures.
Introduction to Marketing
Study of marketing principles and their application in the fashion industry.
Practical Labs
Hands-on training in sketching, fabric selection, and basic garment design.
BBA in Fashion Design 2nd Year Subjects
Subject
Description
Apparel Production and Manufacturing
Study of production processes, garment assembly, and quality control in fashion.
Fashion Marketing and Merchandising
Strategies for marketing fashion products, brand management, and retailing.
Fashion Entrepreneurship
Focus on starting and managing fashion-related businesses and brands.
Computer-Aided Design (CAD)
Use of technology to create and design fashion items through software.
Fabric Science and Dyeing Techniques
Exploration of fabric properties, textile dyeing, and printing methods.
Trends and Fashion Forecasting
Study of current fashion trends and techniques for predicting future trends.
Practical Labs
Workshops in garment production, CAD design, and textile manipulation.
BBA in Fashion Design 3rd Year Subjects
Subject
Description
Advanced Fashion Design
Development of complex and innovative fashion designs for various markets.
Sustainable Fashion Design
Study of eco-friendly fashion practices, sustainable sourcing, and ethical production.
Fashion Branding and Communication
Techniques for branding fashion products, including advertising, public relations, and media.
Retail Management
Management principles applied to retail operations and visual merchandising.
Business Law and Ethics in Fashion
Study of legal aspects, intellectual property rights, and ethical considerations in fashion.
Final Project/Internship
Research-based project or industry internship in fashion design.
Practical Labs
Final year practical work on comprehensive fashion design projects and retail management.
