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Bachelor of Business Administration+Master of Business Administratio (BBA+MBA)

Bachelor of Business Administration+Master of Business Administration Syllabus

The BBA syllabus covers core topics like business fundamentals, marketing, accounting, and human resources, building a strong foundation in management. The MBA syllabus expands on these areas, offering specialized courses in strategy, finance, operations, and leadership to prepare students for senior roles in business management.

Year 1: BBA (Undergraduate Phase)

Semester 1Semester 2
Principles of ManagementOrganizational Behavior
Business CommunicationMarketing Management
Financial AccountingHuman Resource Management
Business EconomicsBusiness Law
Business MathematicsCost Accounting
Environmental StudiesBusiness Statistics

Year 2: BBA (Undergraduate Phase)

Semester 3Semester 4
Financial ManagementStrategic Management
Entrepreneurship DevelopmentConsumer Behavior
Management Information SystemCorporate Accounting
Production and Operations ManagementOperations Research
Business Research MethodsMarketing Research
International BusinessBusiness Ethics & Corporate Governance

Year 3: BBA (Undergraduate Phase)

Semester 5Semester 6
Taxation and GSTBusiness Environment
Investment ManagementManagement Control Systems
Project ManagementCorporate Finance
Retail ManagementLeadership & Change Management
Business IntelligenceInternship/Project Work
Electives (e.g., Digital Marketing, Supply Chain Management)Electives

Year 4: MBA (Postgraduate Phase)

Semester 7Semester 8
Management Theory and PracticeBusiness Economics
Organizational BehaviorFinancial Management
Financial Accounting for ManagersHuman Resource Management
Quantitative Methods for ManagementOperations Management
Marketing ManagementStrategic Management
Business CommunicationResearch Methodology

Year 5: MBA (Postgraduate Phase)

Semester 9Semester 10
Marketing ResearchInnovation & Entrepreneurship
Business Ethics & Corporate Social ResponsibilityProject Management
International BusinessBusiness Law
Corporate GovernanceLeadership and Change Management
Supply Chain ManagementElective 2 (e.g., Business Analytics, Risk Management)
Elective 1 (e.g., Digital Marketing, Financial Analysis)Dissertation/Project Work

Electives (Year 5)

MarketingFinanceHuman ResourcesOperations
Consumer BehaviorInvestment BankingOrganizational DevelopmentSupply Chain Management
Brand ManagementCorporate FinanceTalent ManagementLogistics & Distribution
Digital MarketingFinancial DerivativesPerformance ManagementOperations Strategy
Advertising ManagementRisk ManagementNegotiation & Conflict ManagementService Operations Management

Additional Resources:

For further details on the BBA+MBA syllabus, you can refer to the official UGC (University Grants Commission) and AICTE (All India Council for Technical Education) websites to ensure the latest updates and accreditation norms related to education in Indi