The BBA syllabus covers foundational business concepts such as management principles,financial accounting, and business communication in the first year. The second year focuses on advanced topics like financial management, marketing, human resources, and business law. The final year includes strategic management, electives (e.g., digital marketing, international business), and practical projects or internships.
BBA 1st Year Subjects
Subject
Description
Principles of Management
Introduction to management concepts, principles, and functions.
Business Communication
Development of communication skills in business settings.
Business Economics (Micro)
Study of individual economic agents, markets, and decision-making.
Financial Accounting
Basic principles and techniques of accounting and financial reporting.
Business Mathematics
Mathematical methods for solving business problems.
Organizational Behavior
Study of human behavior in organizations and its impact on performance.
Marketing Management
Study of strategies and techniques for marketing products and services.
Business Economics (Macro)
Study of macroeconomic factors and their impact on business.
Business Statistics
Use of statistical tools and techniques in business decision-making.
Environmental Studies
Study of environmental issues and their business implications.
BBA 2nd Year Subjects: Core Subjects
Subject
Description
Financial Management
Management of business finances, including planning and analysis.
Human Resource Management
Techniques for managing and developing an organization’s workforce.
Operations Management
Management of production and operational processes in businesses.
Management Information Systems
Study of computer-based systems for managing business data.
Business Law
Overview of legal aspects and regulations affecting businesses.
Cost and Management Accounting
Focus on cost analysis, cost control, and financial decision-making.
Business Research Methods
Research techniques for collecting, analyzing, and interpreting business data.
Entrepreneurship Development
Introduction to creating and managing new business ventures.
BBA 3rd Year: Advanced Topics and Electives
Subject
Description
Strategic Management
Techniques for formulating and implementing business strategies.
Business Ethics and CSR
Study of ethical practices and corporate social responsibility in business.
International Business
Global business strategies and practices in the international market.
Project Work (Proposal Phase)
Developing a proposal for a business-related project or research.
Internship/Project Work (Final Report)
Hands-on experience through internships or independent project work.
BBA Specializations (Electives Based on Specialization)
Finance
Subject
Description
Investment Analysis
Techniques for analyzing investment opportunities.
Corporate Finance
Managing the finances of a corporation, including capital structure.
Risk Management
Identifying and managing business risks and uncertainties.
Marketing
Subject
Description
Digital Marketing
Strategies and tools for marketing through digital channels.
Consumer Behavior
Understanding the factors influencing consumer purchasing decisions.
Brand Management
Developing and maintaining the image and value of a brand.
Human Resources
Subject
Description
Talent Management
Developing and retaining a skilled workforce.
Industrial Relations
Study of labor laws and relations within an organization.
Performance Appraisal
Methods and techniques for evaluating employee performance.
Operations
Subject
Description
Supply Chain Management
Managing and optimizing the supply chain from production to consumer.
Total Quality Management
Techniques for ensuring quality in all aspects of business operations.
Project Management
Planning, executing, and closing projects successfully.
Entrepreneurship
Subject
Description
Venture Capital and Startups
Financing and managing new business ventures.
Innovation Management
Managing and implementing innovative practices in business.
Small Business Management
Addressing the unique challenges in managing small businesses.
