The Bachelor of Entrepreneurship Management (BEM) is a comprehensive undergraduate program designed to provide students with the knowledge and skills needed to succeed in entrepreneurial ventures and managerial roles. The course emphasizes entrepreneurial thinking, leadership skills, and the practical application of business principles in the real world. The curriculum covers a variety of critical subjects, including financial management, marketing strategies, human resource dynamics, business operations, and strategic planning. you can explore resources from Ministry of Skill Development and Entrepreneurship and National Skill Development Corporation (NSDC).
BEM 1st Year Subjects
Subject
Description
Introduction to Entrepreneurship
Fundamentals of entrepreneurship and the role of entrepreneurs in economic development.
Business Law
Overview of the legal aspects involved in business, including contracts, intellectual property, and business ethics.
Financial Accounting
Basics of financial accounting, including financial statements, bookkeeping, and analysis.
Principles of Management
Overview of management principles and functions such as planning, organizing, and controlling.
Organizational Behavior
Study of human behavior in organizations and its impact on performance.
Business Mathematics
Quantitative techniques and methods for business decision-making, including basic calculus, algebra, and financial mathematics.
Marketing Management
Introduction to marketing principles, strategies, and tools for promoting products and services.
Business Communication
Development of effective written and oral communication skills for business environments.
Economics for Managers
Economic principles applied to business, including supply and demand, market structures, and pricing strategies.
BEM 2nd Year Subjects: Core Subjects
Subject
Description
Business Strategy
Development and execution of strategies to enhance business performance and competitive advantage.
Financial Management
Management of financial resources within a business, including budgeting, forecasting, and investment analysis.
Human Resource Management
Recruitment, training, and development of employees, along with performance management and employee relations.
Business Ethics and Governance
Ethical decision-making in business, corporate social responsibility, and governance practices.
Operations Management
Managing business operations for efficiency, productivity, and profitability.
Entrepreneurial Finance
Techniques for raising capital for entrepreneurial ventures and managing financial risks.
Corporate Social Responsibility (CSR)
Examining the role of business in society and strategies for sustainable development.
Small Business Management
Principles of managing and growing small businesses, including financial planning, marketing, and risk management.
BEM 2nd Year Subjects: Electives (Based on Specialization)
Specialization: Finance
Subject
Description
Investment Analysis
Techniques for analyzing investment opportunities and managing investment portfolios.
Corporate Finance
Financial decision-making at the corporate level, including capital structure and financing strategies.
Risk Management
Identification, assessment, and management of financial and business risks.
Specialization: Marketing
Subject
Description
Digital Marketing
Strategies for online marketing, including social media, SEO, and content marketing.
Consumer Behavior
Understanding of consumer purchasing decisions, psychology, and behavior in markets.
Brand Management
Techniques for creating, managing, and building a brand's image and value in the market.
Specialization: Human Resources
Subject
Description
Talent Management
Development and retention of a skilled workforce through recruitment and training strategies.
Industrial Relations
Study of labor laws, employment standards, and relationships between employers and employees.
Performance Management
Methods and tools for evaluating and improving employee performance.
Specialization: Operations
Subject
Description
Supply Chain Management
Managing the flow of goods and services from suppliers to customers, with a focus on optimization.
Project Management
Techniques for managing business projects, including planning, execution, and evaluation.
Total Quality Management
Strategies for continuous improvement and maintaining high quality standards in business processes.
Specialization: Entrepreneurship
Subject
Description
Venture Capital and Startups
Funding and managing new business ventures and startups, with an emphasis on investor relations.
Innovation Management
Strategies for fostering innovation and integrating it into business operations.
Business Incubation
The process of supporting startups through mentorship, funding, and infrastructure.
