Bachelor of Journalism and Mass Communication Syllabus
The Bachelor of Journalism and Mass Communication (BJMC) is a dynamic three-year undergraduate program aimed at equipping students with comprehensive knowledge and practical skills in media, journalism, and communication. The course bridges theoretical concepts with real-world applications, covering areas like digital journalism, public relations, investigative reporting, and media production.
This program prepares students for rewarding careers in media houses, advertising agencies, and digital platforms, ensuring they are well-versed in emerging trends and tools in the field of mass communication.
1st Year
Subject
Description
Introduction to Mass Communication
Overview of mass communication theories, history, and significance of media.
History and Evolution of Media
Study of the historical development and impact of media.
Principles of Journalism
Fundamentals of journalism, including ethics, objectivity, and principles of reporting.
Basics of Reporting and Writing
Introduction to news reporting, writing styles, and storytelling techniques.
Introduction to Public Relations
Basics of PR, communication strategies, and relationship building.
Media Ethics and Laws
Study of ethical challenges, media laws, and legal rights of journalists.
Photography and Videography Basics
Introduction to visual storytelling, camera handling, and basic editing techniques.
Fundamentals of Digital Communication
Basics of digital platforms, online communication tools, and content creation.
2nd Year
Subject
Description
Radio and Television Journalism
Techniques in broadcast journalism, scriptwriting, and live reporting.
Advanced News Reporting and Editing
In-depth reporting, editing techniques, and news curation for multiple platforms.
Creative and Feature Writing
Writing feature stories, opinion pieces, and human-interest articles.
Media Research Techniques
Introduction to research methodologies and media trend analysis.
Advertising Strategies
Fundamentals of advertising campaigns, copywriting, and brand promotion.
Development Communication
Role of media in social development and communication for change.
Media Economics and Management
Understanding revenue models, media ownership, and organizational management.
Event Planning and Communication
Skills in planning, organizing, and communicating for events.
3rd Year
Subject
Description
Investigative and Data Journalism
Advanced investigative reporting techniques and data-driven journalism.
Political and International Reporting
Reporting on political issues, government policies, and international events.
Cyber Laws and Media Regulations
Study of laws governing cyberspace, intellectual property, and media regulations.
Social Media and Digital Journalism
Digital content creation, social media trends, and audience engagement strategies.
Documentary Film Production
Techniques in creating, shooting, and editing documentary films.
Corporate Communication and Branding
Strategies for corporate communication, brand management, and image building.
Advanced Editing and Layout Design
Skills in layout design, advanced editing, and publication tools.
Internship and Project Presentation
Practical experience in media organizations and project showcasing.
