The B.MC curriculum includes a deep dive into various aspects of media, including journalism, public relations, advertising, content creation, media theory, and digital communication. The program is designed to provide students with a combination of theoretical knowledge and practical media skills through lectures, workshops, and hands-on projects.
BMC 1st Year Subjects
Subject
Description
Introduction to Mass Communication
Basics of mass communication, its functions, and role in society.
Communication Theory
Study of key communication theories and their application in media.
Print Media and Journalism
Study of print media principles, news writing, and journalistic ethics.
Radio and Television Journalism
Introduction to journalism practices in radio and television.
Public Relations
Basics of public relations, strategies, and communication practices.
Advertising
Introduction to advertising, its history, and creative strategies.
