Bachelor of Tourism and Travel Management (BTTM)
Bachelor of Tourism and Travel Management Syllabus
The Bachelor of Tourism and Travel Management (BTTM) is a dynamic undergraduate program that prepares students for leadership roles in the growing tourism and travel industry. The course provides in-depth knowledge of tourism operations, hospitality management, and travel services while honing the necessary skills to excel in the industry. The program also emphasizes sustainable tourism practices, event management, and marketing strategies, ensuring students are well-equipped for various roles in tourism-related businesses. For more details on sustainable tourism, visit Sustainable Tourism Practices.
The curriculum blends theoretical knowledge with practical experience, helping students build expertise in the operational and managerial aspects of tourism, travel agencies, hospitality, and other sectors of the industry.
BTTM 1st Year Subjects
| Subject | Description |
|---|---|
| Introduction to Tourism | Basics of tourism, its importance, and its role in the global economy. |
| Tourism Geography | Understanding world geography and tourist destinations. |
| Principles of Management | Overview of management functions such as planning, organizing, and controlling. |
| Tourism Economics | Economic principles and their application in tourism and travel. |
| Hospitality Management | Basics of hospitality, including hotel management and guest services. |
| Marketing for Tourism | Strategies for promoting tourism products and services. |
| Event Management | Planning and organizing events related to tourism and hospitality. |
| Travel Agency Operations | Operations and management of travel agencies and tour operators. |
| Tourism Policies and Planning | Study of policies and strategies for sustainable tourism development. |
| Business Communication | Effective communication skills for the tourism and hospitality sectors. |
| Introduction to Eco-Tourism | Promoting eco-friendly tourism and sustainable tourism practices. |
| Cultural and Heritage Tourism | Understanding the role of culture and heritage in tourism development. |
BTTM 2nd Year Subjects: Core Subjects
| Subject | Description |
|---|---|
| Strategic Tourism Management | Formulation and implementation of strategies in the tourism industry. |
| Travel and Tourism Marketing | Advanced marketing strategies and tools for promoting tourism. |
| Tourism and Hospitality Law | Legal aspects of tourism, including contracts, liabilities, and regulations. |
| Tourism Research Methods | Research techniques used in the tourism and hospitality industry. |
| Tourism Planning and Development | Principles of tourism planning and sustainable development practices. |
| Cultural and Ecological Tourism | Impact of tourism on cultural and ecological preservation. |
BTTM 2nd Year Subjects: Electives (Based on Specialization)
| Specialization | Subject | Description |
|---|---|---|
| Tourism Management | Destination Management | Managing and marketing tourist destinations effectively. |
| Tourism Entrepreneurship | Understanding business strategies for starting a tourism-based venture. | |
| Luxury Tourism | Specialization in high-end tourism experiences and services. | |
| Hospitality Management | Hotel and Resort Management | Managing the operations of hotels, resorts, and other hospitality services. |
| Food and Beverage Management | Management of food service operations in hospitality businesses. | |
| Event Management | Conference and Convention Planning | Organizing large-scale events such as conferences, conventions, and expos. |
| Wedding and Social Event Planning | Specialization in planning personal events like weddings and parties. | |
| Eco-Tourism | Sustainable Tourism Practices | Study of sustainable tourism practices to minimize environmental impact. |
| Wildlife Tourism | Promoting and managing wildlife tourism experiences. | |
| Travel and Leisure | Cruise Line Management | Managing cruise operations and understanding cruise tourism dynamics. |
| Adventure Tourism | Managing and promoting adventure travel experiences. | |
| Tourism Technology | Tourism Information Systems | Use of technology and systems in the tourism industry. |
Industry Relevance and Practical Exposure
The BTTM program integrates practical learning through internships, field visits, and case studies, which are crucial for understanding the working of the tourism industry. Students will be required to work with leading travel agencies, hotels, tour operators, event management companies, and government bodies in the tourism sector. These internships and hands-on experiences help students hone their skills and prepare for future career opportunities.
