Diploma in Retail Management ( Diploma Retail Management)
Diploma in Retail Management Syllabus
The Diploma in Retail Management equips students with the skills needed for success in the retail industry. It covers key areas such as store operations, retail marketing, visual merchandising, and customer service. The course also includes e-commerce strategies and supply chain management. Graduates are well-prepared for various roles in the growing retail sector.
| Module | Topics Covered |
|---|---|
| Introduction to Retailing | Retail industry overview, retail formats, retail trends, customer behavior |
| Retail Marketing | Marketing strategies, customer relationship management (CRM), promotions, retail advertising |
| Store Operations Management | Store layout and design, inventory management, stock control, sales techniques |
| Merchandising and Visual Retailing | Visual merchandising techniques, store displays, product presentation, planograms |
| Retail Supply Chain Management | Understanding supply chains, procurement, distribution, logistics, and inventory flow |
| Retail Customer Service | Customer service principles, handling customer complaints, creating a customer-centric environment |
| E-Commerce in Retail | E-commerce platforms, digital marketing, online retail strategies, and customer engagement |
| Human Resource Management in Retail | Recruiting, training, and managing retail staff, performance management, team-building strategies |
| Retail Operations & Financial Management | Budgeting, financial planning, cost control, sales analysis, and retail accounting |
| Retail Law & Ethics | Legal aspects of retail, labor laws, ethical business practices, corporate social responsibility (CSR) |
| Retail Management Project | Real-world case studies, retail market analysis, project work related to retail management |
This syllabus ensures that students are well-prepared for the practical challenges they will face in the retail industry, covering all aspects from marketing and merchandising to supply chain and e-commerce.
