Master of Business Administration in Fashion Design (MBA Fashion Design)
Master of Business Administration in Fashion Design Syllabus
The Master of Business Administration (MBA) in Fashion Design is a two-year postgraduate program designed to blend business management skills with the creativity and innovation required for the fashion industry. The course prepares students for leadership positions in fashion business management, product development, brand marketing, and more. The curriculum provides an in-depth understanding of the business aspects of the fashion industry, while also focusing on the design and creative processes that drive success in this dynamic sector.
The program includes a range of subjects that cover both business fundamentals and specialized knowledge in fashion management. The MBA in Fashion Design equips students with the tools they need to navigate the complexities of the fashion industry, including market trends, consumer behavior, and global fashion strategies.
MBA in Fashion Design 1st Year Subjects
| Subject | Description |
|---|---|
| Fashion Design Principles | Understanding the fundamentals of fashion design and creative processes. |
| Fashion Marketing | Study of marketing strategies specific to the fashion industry, including digital marketing and branding. |
| Consumer Behavior in Fashion | Analyzing consumer purchasing behavior and preferences in the fashion sector. |
| Textile Science | Study of fabrics, materials, and their applications in fashion design and production. |
| Fashion Economics | Economic principles applied to the fashion industry, including cost analysis and pricing strategies. |
| Branding and Communication | Techniques for building and maintaining a strong fashion brand identity, and communication in the industry. |
| Fashion Product Development | The process of designing, creating, and launching fashion products from concept to production. |
| Supply Chain Management in Fashion | Understanding logistics, production timelines, and sourcing for fashion businesses. |
| Fashion Trends and Forecasting | Study of fashion trend analysis, forecasting, and the influence of culture on fashion trends. |
| Retail and Fashion Merchandising | Strategies for managing retail businesses, fashion stores, and visual merchandising techniques. |
| Ethics and Sustainability in Fashion | Exploring the ethical implications and sustainability challenges in the fashion industry. |
MBA in Fashion Design 2nd Year Subjects: Core Subjects
| Subject | Description |
|---|---|
| Strategic Fashion Management | Developing and implementing strategies for managing a fashion brand or fashion business. |
| International Fashion Business | Understanding global fashion trends, international marketing, and cross-cultural business strategies. |
| Entrepreneurship in Fashion | Identifying opportunities and challenges in starting fashion-related businesses or ventures. |
| Fashion Law and Intellectual Property | Understanding the legal aspects of the fashion industry, including trademarks, copyrights, and patents. |
| Sustainability and Innovation in Fashion | How sustainability and innovation are driving the future of the fashion industry. |
MBA in Fashion Design 2nd Year Subjects: Electives (Based on Specialization)
| Specialization | Subject | Description |
|---|---|---|
| Luxury Fashion Management | Luxury Brand Management | Understanding the unique dynamics of luxury fashion and how to manage high-end brands. |
| Fashion Retailing and Merchandising | Specialized techniques in luxury retailing, merchandising, and high-end store management. | |
| Fashion Marketing and Branding | Digital Fashion Marketing | The impact of digital media and online platforms on fashion marketing and sales. |
| Consumer Engagement and Branding | Strategies to build long-lasting relationships with fashion consumers through branding. | |
| Product Development and Design | Fashion Product Development | Detailed study of the product creation process, from concept to execution. |
| Textile Innovation | Exploring the role of textile innovation in sustainable and functional fashion design. | |
| Operations and Supply Chain | Fashion Supply Chain Management | Focusing on the logistics and procurement processes in the fashion industry. |
| Project Management in Fashion | Tools and techniques for managing fashion design projects, from inception to delivery. | |
| Fashion Entrepreneurship | Startup Management in Fashion | Building and scaling fashion businesses from the ground up. |
| Venture Capital in Fashion | Understanding venture capital funding and its role in launching fashion startups. |
By completing the MBA in Fashion Design, students are well-equipped with both the business acumen and creative expertise necessary to thrive in the highly competitive fashion industry. Graduates will be ready to assume leadership roles in established fashion brands, or launch their own entrepreneurial ventures. The program's diverse subjects and specializations ensure that students can tailor their education to suit their career goals, whether in fashion marketing, design innovation, or brand management.
