Master of Business Administration in Marketing (MBA Marketing)
Master of Business Administration in Marketing Syllabus
The MBA in Marketing is designed to provide students with an in-depth understanding of marketing management, consumer behavior, advertising strategies, and digital marketing. The syllabus is structured to cover the core concepts of management and marketing in the first year, followed by advanced subjects and specialized courses in the second year. Here’s a breakdown of the MBA Marketing syllabus, which will prepare students for a successful career in the marketing industry.
First Year Syllabus
| Semester I | Semester II |
|---|---|
| Management Concepts | Accounting for Managerial Decisions |
| Business Environment | Computer Application - I |
| Managerial Economics | Sales Management |
| Statistical Analysis & Operations Research | Consumer Behavior |
| Financial and Cost Accounting | Agricultural and Rural Marketing |
| Financial Management | Marketing Research |
| Marketing Management | Advertising Management |
Second Year Syllabus
| Semester III | Semester IV |
|---|---|
| Corporate Strategy | International Business |
| Retailing | Strategic Management |
| Entrepreneurship Development | Logistics and Supply Chain Management |
| Service Marketing and CRM | Legal Aspects of Business (S) |
| Product and Brand Management | Management Information System |
| E-Commerce | Industrial Marketing |
An MBA in Marketing equips students with the knowledge and skills required to manage marketing strategies and build successful careers in various industries. The comprehensive syllabus, combined with real-world applications, ensures that students are prepared for the competitive and dynamic marketing environment. With numerous career opportunities in retail, branding, digital marketing, and more, the MBA Marketing program remains a popular choice for those passionate about marketing.
