Master of Mass Communication (MMC)
Master of Mass Communication Syllabus
The MMC curriculum offers an advanced understanding of mass communication, focusing on the evolution of media, journalistic practices, public relations, digital communication, media ethics, and research methodologies. The program blends both theoretical knowledge and practical application to prepare students for careers in media industries, academic research, and leadership roles within communication sectors.
MMC 1st Year Subjects
| Subject | Description |
|---|---|
| Introduction to Mass Communication | Basics of mass communication, its history, and its role in society. |
| Communication Theory | Study of communication models and their relevance in media. |
| Journalistic Writing | Techniques of writing for different media platforms (print, broadcast, digital). |
| Media Ethics | Ethical considerations in mass communication and media professions. |
| Broadcast Journalism | Introduction to broadcast journalism practices for radio and television. |
| Media and Society | Analysis of the relationship between media and societal issues. |
| Public Relations and Advertising | Understanding the relationship between public relations, advertising, and media. |
MMC 2nd Year Subjects
| Subject | Description |
|---|---|
| Digital Media and Online Journalism | Study of the growth and practices of digital and online journalism. |
| Media Laws and Regulations | Legal aspects and regulations governing media practices. Visit Ministry of Information and Broadcasting for more details. |
| Research Methods in Communication | Research techniques applied in mass communication and media industries. |
| Development Communication | Use of media in promoting social development and change. |
| Advertising Strategies | Understanding advertising techniques and strategies used in the media industry. |
| Media Management | Principles of managing media organizations and operations. |
